LCBO's Deflate the Elephant Campaign

LCBO’s integrated Deflate the Elephant social responsibility education campaign includes a 15-second TV commercial airing in Ontario and online ads on popular websites during December and through New Year’s; a new website ( featuring passionate hosts from across the province who share their entertaining tips and recipes, including special “0% Cocktails”, along with responsible hosting ideas; Facebook ( and Twitter (@SpeakUp_LCBO, #SpeakUpLCBO) pages; and in-store marketing components.

Contribution: Language Conversion - Flash to HTML 5
Client: LCBO
Agency: One Agency Inc.
Location: Canada